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ROBERT W. BAIRD & CO. INCORPORATED

CRD 8158 · SEC 801-7571

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777 E. WISCONSIN AVENUE, MILWAUKEE, WI, 53202-5391, United States

Phone

414-765-3500

Fax

Registration

Registered (APPROVED)

Source

SEC registered

Total AUM

$394.07B

Discretionary AUM

$289.49B

Team

4322 total employees; 3170 advisory reps; 19985 broker-dealer reps

Clients

More than 500

Fees

Percentage of AUM; Hourly charges; Fixed fees; Commissions; Performance-based fees; HARD DOLLAR PAYMENTS FOR RESEARCH

Org form

Corporation

Filing date

2026-04-20

Disciplinary history

Yes

Services

Financial planningPortfolio management (individuals)Portfolio management (investment companies)Portfolio management (pooled vehicles)Portfolio management (institutions)Pension consultingSelection of other advisersPublication of periodicalsEducational seminarsSEE SCHEDULE D

Client types

TypeClientsAUM
Individuals153711$33.33B
High net worth individuals82420$135.03B
Banking/thrift institutions18$492.4M
Investment companies18$157.93B
Pooled investment vehicles8$1.25B
Pension/profit sharing plans1709$17.82B
Charitable organizations1433$7.66B
State/municipal entities76$8.18B
Other investment advisers254$480.4M
Insurance companies22$8.78B
Corporations/business entities1669$19.39B

States served

VT, AL, AK, AZ, AR, CA, CO, DE, DC, GA, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MT, NE, NV, NJ, NM, NY, NC, ND, OH, OK, OR, PA, PR, RI, SC, TN, UT, VA, WV, WI, WY, VI, MO, WA, TX, NH, HI, CT, FL, SD

All web addresses on file

Official SEC filing: View on IAPD